Warner Bros. and Sesame Workshop have partnered to create Sesame Street games for consoles including Xbox 360 and PlayStation 3, reports AP. The pair aim to make educational games targeted to preschool age children. Warner s game marketing head Russel Arons said the publisher hopes to create games that use the motion controllers coming to both systems later this year. AP says the deal to collaborate on games comes three months after Warner Bros. partnered with Sesame Workshop to distribute Sesame Street home videos. The news outlet points out that the last game based on Sesame Street was Bonsai Entertainment’s 2001 title Sesame Street Sports, with the license more prolific on game platforms in the 1980s and 1990s. Read more from AP.

Warner Bringing Sesame Street Back To Games
Recommended For You
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…