Sojo Studios has launched a Facebook game which is called WeTopia. The social game benefits charity projects in the real world, including Save the Children, buildOn and Children’s Health Fund.
“Save The Children is thrilled to be part of Sojo Studios’ innovative approach to social gaming,” said Save The Children CEO Carolyn Miles. “WeTopia will help build awareness about important social issues and give people a fun way to make a lasting difference for children in need. Thanks to Sojo, millions of people can become partners in the work we do each day.”
“We believe in collaborative play as a force for social good,” said Sojo’s CEO and entrepreneur Lincoln Brown. “Players can have fun with friends and family in-game, experience the thrill of supporting projects they choose that help people around the world, and track the progress of these projects on a day-to-day basis. This, combined with the popularity and reach of ‘The Ellen DeGeneres Show,’ makes a powerful combination.”
Monthly users for WeTopia currently tops out at around 50,000. DeGeneres will talk about the game on her show and have creative contribution to future games.
“I am so proud to be involved with WeTopia,” said DeGeneres. “You know when you hear about an idea and you instantly fall in love with it That’s how I felt when I heard about WeTopia spreading joy to people around the world. It’s kinda the same way I felt about Pajama Jeans, only more so.”
WeTopia generates revenue from sponsors and marketing, with 50 percent of all profits going to donations. Players earn “Joy” in the game, which is then donated to various non-profit projects around the world.
