The Fox by Ylvis has managed to generate over 50 million views on YouTube mostly through word of mouth, and Abercrombie & Fitch saw an opportunity in that. It’s not a bad way to generate some positive publicity for brand that could use some right now.
Source: AdWeek.com
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
