Following its popular debut last year in Las Vegas, Sony’s PlayStation Experience event makes its return this weekend, this time changing locations to the Moscone Center in San Francisco. As with 2014’s show, the event will be all about celebrating the success of the PlayStation 4, complete with superstar panels, surprise game reveals, and a hefty showcase for the company’s forthcoming PlayStation VR event.

Sony has gone all out to promote the event, from highlighting forthcoming events on the PlayStation Blog to teaming up with Capcom to host the Capcom Cup tournament, where players compete in Ultra Street Fighter IV matches for a $250,000 prize pool taking on one another . The event is also an opportunity for attendees to try out Street Fighter V before its release next February.

Like last year’s show, the PlayStation Experience is of a fan celebration showcasing games for the 2016 season, including the highly anticipated Uncharted 4: A Thief’s End, among others. The show also features various items for attendees to collect, including special trading cards and virtual goods that can be downloaded to game consoles.

The show will open with a traditional keynote on Saturday morning, where it’s expected that a number of big announcements will be made, including new releases for PlayStation 4 and PlayStation VR. Last year brought announcements for Uncharted 4 and Street Fighter V.

For those that can’t make the trip, Sony has been pushing the show’s online coverage, broadcast on both Sony’s website and its dedicated Twitch channel. 

The reason for the event comes from Sony’s outpour of support to its fans. It continues to be the best-selling game platform on the market thus far, with over 30 million units sold at the end of last month. The PlayStation VR is also gaining a lot of attention, thanks to a number of forthcoming games, including an entry in the Until Dawn horror series, which is considered one of Sony’s most innovative titles for 2015.

Keeping the fanbase happy will no doubt be beneficial to Sony, as it hopes to hold onto its lead in the video game industry.