Apple has made a killing off of the downloadable games on their iOS devices. Nintendo has tried to compete with Apple by offering their own downloadable services, but Zoonami founder Martin Hollis doesn’t think they’ve been quite as capable with it.
“Apple have had such massive success in capturing media attention – they’ve sucked all of the air out of it,” he said. “I don’t know that Nintendo’s putting a great deal of energy into trying to generate PR for WiiWare or DSiWare.”
Hollis was still bullish on the WiiWare business model, adding, “My impression is that you can make a game if you’ve got a few thousand Euros, Dollars, Pounds – because you will need a dev kit or two.. [If] you’ve got two really talented guys, you can make a game, and you can sell 200,000 and upwards. Some of the titles are 8 British pounds or 10 British pounds.”
“Our experience was extremely positive, but our title was a second-party title and it did have some TV advertising with a spot inside a larger advert for Wii,” continued Hollis. “We assume that has to have an impact. As for margins, it’s always the case that, if you make a good game you’re selling ten or a hundred times as many units as the guy who made a mediocre game, a game that’s maybe a little bit sub-par. Not much, but just a little bit. So that factor completely overrides any other.”
Source: GamesIndustry.biz
