Joystiq details the exclusive goodies given with pre-orders of Sony s MAG, an increasing trend in trying to seal the deal months in advance.
From Joystiq:
GameStop has the S.V.E.R. soldier contractor for offer while Game Crazy is offering the Raven recruit — we’re not sure why, but Sony’s keeping the wraps on where you can pre-order to receive a Valor grunt.
Reserving the game via Amazon will grant you access to your very own S.V.E.R. “personal space” (read: apartment) in PlayStation Home. If you want the most alluring incentive, however, it’s back to GameStop for access to the public beta of MAG beginning October 10. (Qore subscribers will be let in on September 17.) Initially, the beta servers will only be online during specific play windows, but Sony has confirmed that they’ll be up-and-running 24/7 after November 9.
Sony is trying the pre-order stunts with their upcoming Ratchet and Clank sequel on PS3, and is an innovative way to get people into stores to pre-order those games. The trend has been increasing in recent months, and is something to keep in mind when starting a pre-order campaign, although you risk alienating stores by offering better items to larger chains (like Gamestop).
