It’s rumored that the next generation of Xbox will be announced in 2012, but you wouldn’t think that given comments by Xbox’s EMEA VP Chris Lewis. When asked about where the Xbox 360 was at the “late stage in a console lifecycle” he indicated that it’s not nearing its end.

“We see it as about halfway through. But yes you are right, Xbox is defying the normal curve you might expect. There’s no doubt that Kinect put a huge shot of adrenaline into the business,” said Lewis. “What we are now seeing is massive swathes of families and younger audiences flocking to it. As you saw at the press conference, we are now in line with what we projected at E3 2010.”

While families and kids were the primary focus of the Xbox 360 to begin with, Lewis says that the peripheral is now moving more towards core experiences. “What you won’t see is us contriving that,” he said. “What you will see is us using Kinect to enhance the experience and not detract from it. I don’t think our core gamers will tolerate anything else from us.”

Source: MCV