Microsoft is not looking to launch a new game console anytime soon according to a senior game division executive at the company, reports Guardian UK. Microsoft Xbox senior director David Hufford made statements at the Consumer Electronics Show that the Xbox 360 has a long future and is likely not even at its midway point. He added that the console s shelf-life will be lengthened by the introduction of motion controller Natal, which Guardian says Microsoft has pegged to a holiday 2010 release. Hufford also said that there are no plans for a Blu-ray drive or other upgrade for the console, and that the existing Xbox 360 hardware can support 3D games. Guardian says that the ability of game system manufacturers Microsoft, Sony and Nintendo to overcome the industry’s winner-take-all pattern and all establish viable market share for their consoles in this generation is disincentive to introduce new hardware.


Read more at Guardian UK.