Forecasting & Analyzing Digital Entertainment (FADE) sent out a release today saying that Xbox Live Arcade set a new record during the first half of 2011 with an estimated $66.2 million in revenue. The market was up 41 percent compared to the same period last year, with 4 consecutive months of revenues above $10 million; clearly users are not being put off by average XBLA title prices going up.

“Despite being six years into the Xbox 360’s lifespan, Xbox Live Arcade is still exhibiting incredible growth, showcasing the importance of Microsoft’s digital strategy” said Benjamin Schlichter, Director of Research and Analysis at FADE. “As per our June report, seven titles have debuted with over $1 million in revenue during the year, up from just two during the first half of 2010.”