Kia Motors America (KMA) announced a special promotion with Xbox Live. Users that download Kia content and register to play Kinect Sports on specific Play & Win dates can win Microsoft Points and Xbox Live Gold memberships.

Between now and March 27, players must download the month s free Kia Optima Registration Pic gamer picture, log into Xbox Live, and play Kinect Sports to enter. There will also be a registration period between April 8  and 24.