Reports are that Apple has hired Robin Burrowes to manage the App Store Marketing division. The former Xbox Live marketing manager worked at Microsoft for seven years, helping to push Xbox Live in Europe, the Middle East and Africa.
Burrowes represents the latest gaming related hire from the U.K., following Nintendo’s former PR head Robert Saunders and PR veteran Nick Grange, who worked for Xbox, Activision and Electronics Arts. Gaming is becoming more prominent on iOS platforms all the time, as game revenue for smartphones represent more money than what Sony and Nintendo make combined on portable gaming software.
Source: Apple Insider
