Game community and digital download site Xfire is working social networking features into online shopping.  The company’s Xfire Game Store is an online store selling full version downloads of popular and recently released PC games.  The revamped store announced today incorporates networking features from the site’s game community to facilitate shopping.  As spelled out by the company’s press release, new features allow shoppers to view their friends gamer profiles, see what they’ve bought and are currently playing, and even watch live game play footage.  Xfire says it has 14.5 million members across 100 countries.

Read more in the press release {link no longer active}.