The successful launch of the iPad and the likely deluge of similar tablet-style computers has pushed advertisers to consider different methods for their mobile assets. Yahoo, for instance, has been inspired by game development and is preparing TV and movie like product placement like animation, video clips and mini-games.
“On mobile you have to oversimplify the advertising message,” says Sandeep Gupta, senior director of Yahoo applications. “The tablet may be bigger, but because it’s more entertaining, it’s less intrusive.”
“We know interactive ads work because last year we ran fun fantasy football ads that had a much higher click-through rate than straight banner ads,” he added.
Source: Media Post {link no longer active}
