YouTube’s transition to mobile apps hasn’t always been the smoothest, but the process has paid off anyway, as the company has announced a large percentage of its traffic is now coming from mobile devices.
Hunter Walk posted on his Twitter account that YouTube, starting its mobile team back in 2007 back before the “big boom” of smartphone and tablets, has paid off on that particular gamble with 40 percent of its audience coming from those devices.
With mobile usage on the rise, it’s only a matter of time before the company attempts to get its app on additional devices – namely the Windows Phone and Windows 8 models. It still has an uphill climb with Microsoft in that department, but considering that its prior attempts – and failures – to integrate YouTube on its own part didn’t work, it’s probably only a matter of time before a deal is reached.
Source: TechCrunch
