Zynga as a company has never been positively viewed on the whole by gamers or even those who cover the gaming industry. Zynga CEO Mark Pincus, however, is unconcerned by what outsiders think, though he feels the company does not get enough credit in helping to make social games a reality.
“If you look back at what we’ve said and done over the last five years, we’ve always said and done the same thing – what’s changed is how the industry talks about us and perceives us,” said Pincus. “I think we’ve been a disruptive presence. For a while they were saying that FarmVille wasn’t a game. We’ve just never defined ourselves by the way we’re written about or by how the industry talks about us. It’s okay to be misunderstood, as long as you’re not misunderstood by your consumers.”
“I think that people see what they want to see. People who wanted to see us in a certain light were able to build their case. But here’s what’s ironic: we really have helped define and build an industry – we’ve made it bigger for everybody. It’s bigger for EA, it’s bigger for other publishers … we’re proud that we’ve helped expand the audience for gaming,” he added. “We really take a blue ocean view – we don’t think anyone else has to lose for us to do better.”
Source: The Guardian
