Zynga recently announced five new games in CastleVille, Zynga Casino, Dream Zoo, Hidden Chronicles and Mafia Wars 2. Also announced was the new Project Z, which will be a host site for their games; they had previously used individual sites for their games.
“I wanted to take a few minutes to talk about what we’re trying to do. What’s in all these games that we have now How do you string it all together, tie it back to our mission that we’ve been pursuing for the last five years ” said Zynga CEO Mark Pincus. “We challenge ourselves every day with the question ‘how do we get you guys to play ‘ You don’t have time to sit and play games, yet we really think that play is this macro theme activity that we all need to fit back into our lives. Everything behind the products we’re creating is our mission to build what we think of as a platform for play.”