Zynga has made its fortune in on Facebook, but it has expanded out into the mobile space. Speaking at the D10 conference, Zynga CEO Mark Pincus said they are not looking into consoles, saying, “There’s too much friction [in the console market.]”
On the subject of reliance on Facebook, Pincus said, “We’ve never thought in terms of attachment or detachment from Facebook. There’s nothing stopping us from putting games in all kinds of places, as we find opportunities. Facebook has met our 90-10 rule, making it worthy of more and more investment,” he says. “We’re just seeing Android and iOS having the potential to be there. I think about this like the evolution of TV — at the beginning there may have been one or two channels, but what really happened was that people genuinely wanted to watch TV. It wasn’t created by the networks. There was a relationship between us and content — us and Mad Men, or whatever your show is. Eventually, we found each other, and I think the same is true with play. I think we will go anywhere that we see the potential to make it social.”
“We see Facebook as a platform, just as we see iOS and Android. We’re not worried that we’ll get too attached to iOS and Android,” he added. “We’d love to have a much bigger business on those platforms; if they became a huge concentration for us, I don’t think we’d feel that we didn’t have a business, we’d be excited that they grew that much.”
Source: Engadget
