Zynga made its reputation with games like Farmville, and now it’s about to send a refreshingly cold chill with its latest free-to-play mobile game, Ice Age: Arctic Blast. The game was made in partnership with 20th Century Fox, as part of a tie-in for its upcoming animated film Ice Age: Collision Course, set to debut in theaters on July 22.
In Arctic Blast, players work with familiar characters from the film, including Manny and Sid, to clear through match-3 puzzles while using special power-ups. Additionally, users can sign into Facebook to earn in-game currency, as well as connect with friends to send extra lives as needed. The game will also soon become a hub for the film, as it will mix in content from Collision Course. This includes two upcoming exclusive clips from the film, in a deal with Regal Entertainment Group, will let players purchase tickets to the movie from within the game.
Arctic Blast will also get exposure in the real world, as the game trailer will run for two weeks following the film’s release in over 570 Regal Cinema theaters. A game download call-to-action will also be included with each Collision Course ticket sold.
“Our key goal with Zynga was to produce a fun and exciting game that immerses players into the world of Ice Age and its wonderful characters,” said Rick Phillips, executive VP of Fox Digital Entertainment. “Whether you’re a longtime Ice Age fan or a newcomer just learning about Scrat, Sid, Manny and the rest of the herd, Ice Age is one of the top animated movie franchises of all time.”
Arctic Blast is also benefitting charitable organizations. John Leguizamo, who voices the character of Sid for the films and the game, posted on Twitter that with every download of Arctic Blast, Zynga will donate $1 (for up to $50,000) to the Fresh Air fund.
— John Leguizamo (@JohnLeguizamo) June 23, 2016