Cash App x Ayzenberg: Rebuilding Brand Trust In The Age Of Skepticism 

Our project’s goal was to understand exactly what type of social media posts would build trust with Cash App’s audiences, a challenge we met by utilizing our social-forward digital anthropology approach powered by our AI-driven Brand Soulmates Technology. 

AList Transitions To Ayzenberg AI For Enhanced Insights Delivery

Read more about how we’re evolving AList using the power of AI.

Trust Over Transaction: Rethinking The Consumer Purchase Cycle At SXSW 2024

Panelists at the SXSW 2024 panel ‘The Death of the Purchase Funnel’ indicated that due to shifts in consumer behavior, they’ve moved away from the traditional purchase funnel, towards a more relationship-driven model known as the Trust Loop.

AI, Connected-Devices And Biotech: Inside Amy Webb’s 2024 Emerging Tech Trends Report Panel At SXSW 2024

AI, the connected ecosystem of ‘Things,’ and advancements in biotechnology are part of a new tech supercycle, according to Amy Webb’s Featured SXSW Panel on The Future Institute’s 17th Emerging Tech Trends Report.

Audience First Marketing And A Culture Of Learning With Lauren Weinberg, CMO At Square

Lauren Weinberg is a proud boy mom, a loving dog mom, and currently the Chief Marketing and Communications Officer at Square, driving global marketing and communications strategy.

Differentiation And Design Ops With Amrita Mathur, VP Of Marketing At Superside

In this episode, Alan and Amrita discuss her journey from developer to Marketing VP and the moves that played a key role in taking Superside from $0 to $55 million in annual recurring revenue in just four years

How Two Renowned Studios Collaborated To Launch The Elder Scrolls Online’s New Expansion

Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The Elder Scrolls® Online and ZeniMax Online Studios as they launched the new Chapter in the iconic MMORPG

Bringing Your Brand Purpose To Life With Raj Pudipeddi, CMO Of Align Tech, Makers Of Invisalign

Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of Invisalign, and its Managing Director for the Asia Pacific region

Simply Honest Ads And In-House Creatives With Hiroki Asai, Global Head Of Marketing And Creative At Airbnb

Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams

New Report: Brands Shift Budgets To Influencers, Leverage AI

A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76 percent diverting funds from other marketing channels to do so

Marketers See Retail Media As 2023’s Most Effective Digital Channel

Striking The Balance Between Intuition And Information With Oded Netzer, Co-Author Of "Decisions Over Decimals"

In this episode, guest Oded Netzer and host Alan B Hart discuss “Decisions Over Decimals,” Oded’s latest co-authored book

How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier

Succession’s earned media power is not only based on its cool factor: the show’s appeal to publishers may play a role in a surge in advertising dollars that have funneled into Max’s new ad-supported subscriber tier

Establishing A Mutually Beneficial Partnership Model With Guillaume Bouvard, CMO At Extend

In this episode, Guillaume Bouvard, CMO At Extend host Alan B. Hart discuss what Extend does, why it uniquely benefits marketers and agencies, and how they utilize marketing within their B2B2B model

Complexities In Marketing To A Broad Audience With Zach Kitschke, CMO At Canva

Zach joined Canva in 2013, the year it launched. Since then, with a mission to empower the whole world to design, it has grown to over 130 million users each month in over 190 countries around the world, with more than 13 billion designs created

Brands Navigate Constant Disruption By Reimagining Marketing’s Role

Brands are facing the formidable challenges of today’s marketplace by finding creative ways of driving revenue through a transformed approach to marketing

Marketing Is A Team Sport With Katie Krum, SVP And CMO At PURE Insurance

PURE Insurance SVP/CMO Katie Krum highlights the significant impact that service experiences have on driving progress

Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy

Over 87 percent of podcast advertisers reported that they earned between $4 and $6 for every dollar spent on podcast ads

What Marketers Can Learn From Post Malone’s Earned Media Value Success

Post Malone may be the most well-known celebrity Magic: The Gathering fan, and certainly one of the most valuable to the brand in terms of user engagement. Here’s what Social Index tells us about the earned media lift he’s giving to the TCG

Gen Z: From Impulse Buys To Experience Buys

A new report by AMEX reveals that Gen Z’s considerable disposable income will be focused on creating memorable experiences, rather than trendy impulse buys