Chevrolet has partnered for their holiday campaign with Dailybreak’s platform which includes 10 million consumers who have signed up for promotions that get pushed via social channels and email.
The effort, dubbed Home for the Holidays, begins today and runs through Dec. 31, pitching the chance to win either a Chevy Cruze, Sonic or Spark.
While signing up for the contest, consumers need to enter their email address and zip code.
To enter to win, participants answer a handful of trivia questions about such things as how to drive in wintry conditions, how many airbags Chevy’s economy-sized models include, and what drivers can do with the OnStar app.
Then, consumers need to create a virtual postcard. That process involves uploading a photo of the friends/family they’d like to see during the holidays, writing a short message about why they are excited to see their loved ones and then sharing the postcard on a social network such as Facebook or Twitter while asking friends/followers to vote for it. The number of votes combined with creativity, per Chevy, will determine which consumer wins a new ride.
