It’s easy to annoy through social media, and the more removed the source the more annoying it seems. That’s a tough place to be as a brand. Once they’re perceived as boring or worse, bothersome, it’s every reason to say goodbye for good.
Five brands seem to be making mistakes along those lines in their social media communication, ranging from pestering followers to just being lame. Whether it’s Papa John overselling coupons or Triscuit crackers coming across as the self-absorbed type, their missteps help shed light on a few worst practices.
Find out more at iMedia Connection.
