Three brands took it on the nose this past week on social media for getting caught up in politics. Dr. Pepper, Dos Equis and a local Midwest theme park all spurred online firestorms between politically left and right leaning consumers, adding to a recent trend of companies jumping in or inadvertently caught up in the politically charged pre-campaign environment in the US.
Dos Equis parent company Heineken is dealing with a real pickle, where the actor who portrays its mega-popular spokesman The Most Interesting Man Alive exposed his political leaning as a Democrat. In Dr. Pepper’s case, where the beverage maker released an image equating discovering Dr. Pepper with human evolution, the fallout could mean the end for the iconic image of monkey-to-man evolutionary progress in sponsored messages.
Find out more at Digiday.