Facebook has a new ad format for Pages looking to promote their Events on the platform. The social network will now allow brands to create ads for the desktop and mobile News Feed, as opposed to the traditional right-hand column format on desktop.
The new installment is called Event response ads and is accessible in both the Ad Create tool and Power Editor. It’s also already available to all Page owners around the world, unlike most of Facebook’s advertising efforts.
Event hosts can now view analytics directly in the right-hand column of an event page, including data on the number of people who have seen a link to the event on Facebook, who has viewed the event, as well as the number of “joins,” “saves,” and “maybes” the event receives.
These are all insights that are considered “the first step” to help Pages understand which event promotions are working and which aren’t, according to Facebook.
If Facebook can increase its number of users through these ads, from an already astonishing 400 million, it will not only generate more revenue for itself, but will get even more of its user base to rely on the platform, which is always a plus in Facebook standards.
Source: The Next Web