In an announcement on a blog post Wednesday, Comcast Xfinity subscribers can record or even watch NBCUniversal TV shows with a button than will be embedded in tweets.
It comes from a project called “See It” that is a partnership between Comcast, NBCUniversal and Twitter to bring social media and TV viewing together in one experience. The partnership is also an advertising partnership, coinciding at Twitter’s filing for an IPO.
Before a partnership had ever been imagined, Twitter has had a hand in the social TV experience, with users having conversations with each other about their favorite shows, attracting the attentions of Nielsen to track these conversations.
Source: Information Week
