Honda has been calling a lot of attention to the available built-in vacuum featured in the 2014 Honda Odyssey, billing it as the first of its kind in a minivan. Now, the company has found a unique way to highlight the feature, taking the opportunity to send tweets aimed at popular brands whose products tend to clutter car interiors. Honda sent tweets tagged with KitKat, Lego, Burger King and others to let them know they are no match for the family van’s new feature.
Honda has been unafraid to incorporate brand-speak in these hilarious tweets, and as a result they have been getting retweets and responses. This smart campaign increased the audience of the tweets beyond Honda’s 176,000 followers. It’s easy to see why other brands would want to get in on the action:
The Twitter campaign syncs perfectly with Honda’s new TV spots. Watch as fated leftover snack items chat about Honda features before they get sucked away by the power of the Odyssey’s vacuum:
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Source: Adweek
