Facebook’s latest spot titled “Say Love You Better” looks at messaging on the social platform with the same romance as any penned letter. This is communication and love in the modern age. The ad employs animated stickers and also highlights how Facebook Messenger is more than text– it’s music, videos, pictures and real-time video chatting.

This isn’t Facebook’s first foray into ads. There’s the “Chairs” ad and the spot to promote Facebook Home, but this one really gets to the root of what Facebook really is for us: network of those we care about.

{video link marked “private”}