Honda’s holiday campaign, complete with 6 different spots and aptly called “Honda Days” wants to take you back to childhood. The car maker looked to bringing classic toys like Skeletor, Gumby, Jem, Strawberry Shortcake and others to show that adults can have that happy brand new toy feeling, too. They’d have to buy a Honda of course.
It’s an interesting take on these classic characters too, as Strawberry Shortcake takes on a sassier and more sarcastic tone and G.I. Joe puts the moves on Jem.
“Every season consumers are inundated with holiday ads. Our goal is to break through the clutter by tapping into people’s memories of their favorite childhood toys, and helping them relive that feeling of getting something they loved for the holidays,” said Susie Rossick, senior manager at American Honda, in a statement to MediaPost.