Oreo is no stranger to creating mobile-optimized video. Last year, the cookie brand created Vines that paid homage to some memorable

oreo lab, nomster‘Oreo Lab’ behind the scenes via Adweek

Halloween films. This year, they’re making the videos slightly longer– about 12 seconds– and making some irrepressably cute stop-motion animations.

The first video of the series, which will feature a new “Nomster” each day, was created with 100 handmade miniature props by designer Lori Nix. The campaign is a social one; Oreo is taking submissions for naming these “Nomsters” via their Facebook page, which unsuprisingly is getting great, positive engagement.

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