by Sahil Patel
When Maker Studios first engaged in acquisition talks with Disney, its YouTube network was doing 4 billion views per month; that number grew to 5.5 billion when the deal closed and now stands at over 11.5 billion — and yet, almost a year after the acquisition, very little of that viewership can be attributed to content produced by Maker or its network on behalf of Disney.
Expect that to change in 2015, according to Maker Studios president Ynon Kreiz. Speaking during a session at the annual Digital Entertainment World expo in Los Angeles, Kreiz said, going forward, more videos from Maker and its network will make use of characters and assets owned by Disney, including those from Lucasfilm, Marvel, and Pixar. “We expect to activate the great IP from the House of Disney,” said Kreiz.
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