In anticipation of the launch of WWE All Stars for Xbox 360 and PS3, fans on the official WWE All Stars Facebook page can brawl their way through an ongoing Fantasy Warfare campaign and win exclusive virtual and in-game rewards.  Produced by THQ and the Ayzenberg Group, Fantasy Warfare pits today s greatest wrestlers like John Cena against legends like Hulk Hogan to win prizes and earn exclusive loot .  With each match up, participants view a bragging video of each character talking about their awesomeness.  When the video finishes, users jump into the ring and have to make a series of interactive choose your own adventure -type choices to determine how their wrestler will fight and deliver signature moves during the match.

For a detailed look at how this campaign came together, check out the case study recently posted on the Social & Mobile section of Ayzenberg.com.

Animation for each fight was taken directly from in-game capture resulting in a different fight every time that can be replayed multiple ways for varied effect.  After each fight has ended, special loot like wallpaper, ringtones and discounts on WWE merchandise is unlocked and made shareable to the user.  As new match ups were unlocked by the community the cumulative progressive sharing was monitored resulting in in-game DLC community content rewards!  Look out, the Honky Tonk Man is coming in April as the official WWE all-stars DLC character!