To help advertisers broaden their exposure beyond the News Feed, Facebook has begun allowing users to embed public posts from Facebook pages on to their own websites and blogs. The rollout of Embedded Posts began with a handful of sites yesterday – Bleacher Report, CNN, Huffington Post, Mashable and People – but will extend to more companies, brands and public figures with Facebook pages soon.
The posts will appear the same as on Facebook, displaying attached media like photos, videos and hashtags, similar to the way Twitter and YouTube ingrain their posts now.
The way it will function is once a user’s account is enabled, they will have the option to “Embed post.” That will produce a code which can be cut and pasted into a blog entry or HTML file.
Though an estimated 72 percent of Facebook users set their posts to private, the company has lately been looking to tap its public posts for added commentary and color on topical issues. With this in mind, Facebook introduced hashtags in June so users and journalists could track conversations on Facebook about various issues. The new embeds can also include hashtags, which readers can click on to see those discussions.
The goal is to provide larger inventory to users looking to reach people during live events, like the Super Bowl or the Oscars. Until now, Twitter has been the only platform which offered the majority of such ad real-time opportunities, but with 1.1 billion users, 28 percent of Facebook audience offers a viable alternative.
Source: ReadWriteWeb
