Instagram has introduced web-based profiles. The Facebook-owned company’s new format is incredibly reminiscent of Facebook Timeline in aesthetic, and essentially nothing more than a desktop version of its app with a few added bonuses especially for brands.
For one, bigger screens mean easier and more frequent interactions. Now, user profile pictures are housed much more prominently, bios are clearer, and, similar to Facebook Timeline, there is a larger chronological stream of user content to engage. Users should find it easier to share photos, post comments and discover other users and brand pages.
While the web addition could lay down the foundation for a deeper Facebook integration in the future, Instagram is remaining true to its original format. For now, users are not allowed to upload or filter photos directly from the website.
As Instagram makes its web version public over the next week, it will be interesting to see how brands utilize their new slab on the internet. Users can currently see who and what’s available in the new format by typing in ‘instagram.com/ [username]’.
Source: Mashable.com
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