According to a new study commissioned by Janrain, Google+ is now a commanding presence in social when it comes to website sharing and social log-ins. While Facebook is still the leader in social log-ins with 46 percent of traffic, Google+ is catching up quickly with 34 percent of log-ins now using Google+. The next largest players in terms of social log-ins trail well behind, with Yahoo responsible for seven percent of traffic, and Twitter next at six percent.
Google+ currently has more than 500 million registered users and 343 million active users, according to an independent study by GlobalWebIndex. Facebook still leads Google+ in users, but although both are seeing growth Google is growing at a much faster pace. Shares, or in Google’s case +1s, are also growing faster for Google, at a pace of 19 percent per month for Google+ compared to 10 percent for Facebook). Searchmetrics has estimated that by the year 2016, users will be sharing more often on Google+ than Facebook — almost 1.1 trillion +1’s per month compared to 849 billion shares on Facebook.
Source: VentureBeat
