The recent “Shoot My Truck” social installation for the new Twisted Metal game allowed users to fire a military-grade machine gun at a set full of explosive laden objects after connecting using Facebook or Twitter. Check out a highlight reel of the fully commentated live-streaming 2 day event, with 100,000 bullets, thousands of people and a real M249-SAW machine gun in a battle to the death of a truck.
Highlights From Shoot My Truck
Recommended For You
Report: How Gen Z Social Search Changed Product Discovery
As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities…
Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever
As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…
New Report: Brands Shift Budgets To Influencers, Leverage AI
A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets…