Digital strategies such social marketing will influence at least 80 percent of consumers’ discretionary spending by 2015, according to Gartner. In light of that, The Marketer’s Guide to Multichannel Campaign Management suggests looking towards integrating campaigns like email, social, search, voice, video and more with each other.
Find out more at MediaConnection.
—
Sign up for [a]list daily’s professional group on Linked In. Join frank discussions and polls on the latest game marketing trends. Get access to exclusive content you won’t see in the newsletter. Click to request an invite today.
