Beauty is big on YouTube. By now, you’ve already heard of Michelle Phan and Bethany Mota, both of whom you could say are the titans on the platform. But what about the rest What other beauty vloggers should brands be paying attention to Here are ION’s curated picks, from tutorial-makers to product-unboxers and more.
ION Counts Down YouTube’s Product-Savvy Beauty Gurus
Recommended For You
State Of Mobile 2023: Social App Usage Soars, US And TikTok Top Consumer Spending
A new report from Data.ai reveals that American consumers and TikTok lead in average revenue per…
Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever
As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…
Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z
Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…