The men’s personal care product company AXE has teamed up with famed moonwalker Buzz Aldrin to send 22 people into space, and make sure they smell nice doing it.
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The company kicked off its new AXE Apollo Space Academy, an online contest that promises to send 22 winners to the edge of space and back aboard a private spaceship. The winning space travelers will launch aboard a suborbital Lynx space plane built by the U.S. company XCOR Aerospace and operated by the tourism firm Space Expedition Curacao.

The contest is open to men and women in more than 60 countries who sign up on the AXE Apollo Space Academy website (AXEApollo.com) and write about why they should be chosen to fly in space, while others will vote on the entries.

Winning space travelers will fly, one at a time, aboard Lynx space planes once Space Expedition Curacao begins operational flights. The reusable space planes are designed to fly two people — one pilot and a passenger — to an altitude of 62 miles (100 kilometers) during suborbital flights. The rocket plane is built to take off and land horizontally on a runway.