Clocking in at 17 minutes, 37 seconds, the first original film from Marriott’s Content Studio, titled Two Bellmen, fits a lot of action into that relatively short period of time. Filmed on location at JW Marriott LA Live, much of the hotel is featured throughout.

The film was released digitally today on as well as Facebook and YouTube, with the help of the the social team at Ayzenberg. The short is also getting a limited theatrical release and will be available to play in JW Marriott guest rooms.

Two Bellmen combines music, movement, and talent from TV, film, and digital to tell an entertaining story where the brand simply plays a character,” said David Beebe, the film’s executive producer and vice president at Creative and Content Marketing at Marriott International in a press release this morning .

“Marketing as interruption is over, and Two Bellmen propels our strategy of providing entertaining and informative content that adds value and helps build a community of people passionate about travel who ultimately drive commerce for Marriott’s global brands, such as JW Marriott.”

Two Bellmen was created in collaboration with Substance Over Hype and is a part of Marriott Content Studio’s wider collaboration efforts on a branded digital project, a TV series for Renaissance Hotels distributed on AXS TV with AEG, native content on Medium and a Snapchat initiative as well as working with well-known YouTubers.