by Allen Weiner
A new report published by video publishing provider Ooyala predicts that streaming giant Netflix will maintain its dominant role in the premium OTT market, but new niche competitors are likely to grab a portion of the Los Gatos, Calif.-based company’s current 85 percent market share.
Produced in conjunction with billing and collection provider Vindicia and London-based consultancy MTM, the study says that premium OTT revenues could triple from $4 billion in 2014 to an estimated $8-12 billion in 2018. While Netflix is predicted to remain the top dog in the market, some 15-20 specialist OTT providers (those who have in excess of 10,000 subs) will take more than 30 percent of audience, reducing its market share to around 50 percent in 2018.
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