The launch of the latest Battlefield 3 full trailer and exclusive producer s commentary is happening on Facebook {link no longer active} only after the page receives 1 million likes . A first in gaming, Facebook is being used as the embargo wall between content and consumer. Fans are asked to share the page and recruit friends to unlock content. At the time of publication, the page had received 566,447 likes after being live for just over 24 hours.
New Battlefield 3 Media To Be Unlocked After One Million Likes On Facebook
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