Paramount Pictures Pain & Gain debuted at #1 over the weekend. Part of the launch strategy included a robust animated GIF creator. Fans on Facebook and at the official website can upload an image of themselves, crop their face and insert it into a scene from the film. After selecting a scene, an animated GIF is rendered with the option to share across multiple types of networks.
Report: How Gen Z Social Search Changed Product Discovery
As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities…
Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z
Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…
Too Big To Fail: What’s Happening With TikTok?
The world’s biggest brands don’t appear to be disentangling themselves from Tiktok, as ad spend on…
