In the war for social streaming services, it appears that Twitter’s Periscope has landed a knockout punch on its competition — and it may continue to stay that way.
Variety recently posted an article that talked about the ongoing battle between Twitter’s streaming service and its nearest competitor, Meerkat. At the beginning of the year, Meerkat had a healthy lead when it launched. However, according to findings from Adobe Digital Index, Twitter’s Periscope has become a bigger favorite with the community.
The deciding factor was the big Pacquiao/Mayweather fight that took place in Las Vegas earlier this year. As we noted in a previous story, the fight was a tremendous hit for live streamers, even though it wasn’t a legal method for watching it. That didn’t stop Periscope’s numbers from spiking, even over Meerkat’s — and it’s been on the rise ever since.
“I call it a knockout in the first round,” said Tamara Gaffney, principal analyst for Adobe Digital Index.
As you can see from the chart above, the Periscope service has been on the up-and-up following its launch earlier this year, with slow increases over the month. It notes that there was a three times increase in usage with the big fight, and it continued to rise when Periscope became available for Android. Ever since, its viewership has maintained a steady lead over Meerkat, which has merely settled back down to the level it was initially on earlier in the year.
In addition, mentions of Periscope have picked up quite a bit as well on Twitter, reaching nearly double the amount.
While this may seem like a final blow to Meerkat, don’t count it out yet. With social live streaming still slowly getting picked up in the mainstream — without a business model to take advantage of — Gaffney believes that some caution should be used. “It will take a while to be worth anything to markets,” she explained.
Meerkat could easily find a way to do this. It recently announced the ability to add embedded streams to any website, as well as a recent promotion for Discovery Channel’s Shark Week event. It’s still got a ways to go, though.
We’ll see how this streaming war plays out over the next few months. For now, though, it appears to be smooth sailing for Periscope.