On the official site for Gears of Wars at Xbox.com, fans can experience an interactive Facebook connected engagement video and help blast through new content. An onboarding video spins around a cement cube which is then detonated and blasted apart. Fans can use their mouse to slide back and forth in time to watch the explosion as it flares and then dies out revealing an etching in the cement of Marcus Fenix and his partner Dominic Santiago. Fans can click on each character and reveal a new character wallpaper for Marcus and a new video featuring Dominic, both of which can be posted to Facebook or shared. To access additional new chapter content, fans can connect with their friends (“someone that’s got your back”) on Facebook and invite them into the program to continue to unlock more community assets and rewards. Act quickly, the call to action only lasts 24 hours.