On the official Discovery channel website a new engagement called “Pimp My Gun” {link no longer active} allowing fans to create their own customized weapon and share with their friends and followers. Part of the launch of the new season of Sons of Guns, fans can choose from a sawed-off shotgun, AK-47 or PK Machine gun and customize it and make it their own. Features like scopes, stocks and suppressors can be added in various colors and patterns and dragged around to create a custom image. Also, the mini-game “Choose Your Weapon Challenge” {link no longer active} allows fans to shoot and practice their aim on a simulated target range.