Pinterest has been doing much in a way to prepare for the demand for ads on its platform in the way of Rich Pins, which are essentially promoted posts and creating a site in which advertising could be virtually seamless. For a site which is essentially a large community of curated wishlists, it’s no wonder that brands are eager to get on board.
CEO of Pinterest, Ben Silbermann has said that these paid pins will be marked to distinguish the placement and will be relevant to the interests of its users. This will allow Pinterest to continue to not use banners or pop-up ads.
The roll-out is coming out this 2nd quarter which will entail either a cost-per-thousand impressions model or a cost-per-click.