THQ and Volition have launched the Countdown to Win contest on the official Website for Red Faction: Armageddon. Fans must must be registered members of the Red Faction community to win and can either create a log-in on the official site or receive a code after liking the Red Faction page on Facebook. Unlocked over time, new questions and challenges have been unlocked in the run up to launch. Users must complete each challenge in order to earn Salvage points and be eligible to win.
Each challenge is different and requires the user to interact with Red Faction in different ways. For example, one challenge requires the user to watch the Plasma Thrower video in the Armory or play the Red Faction: Armageddon demo. Upon completion, the user receives a code that they must submit to receive points securing their completion of the challenge and points. The grand prize of the contest is a massive upgrade to any gamer’s home theater system including a Samsung 65 LED HD TV, BDI Avion Entertainment Center, a Definitive Technology ProCinema 600 Speaker System, Sony MegaChanger 400 Blu-ray Disc Player, Bell o Leather Home Theater Recliner and 10 sci-fi movies. Three runners-up will be eligible to to win 8,000 Microsoft points.
Additional digital campaign tactics include dedicated Facebook tabs looking back at the history of Red Faction and pre-order bundle deals with participating retailers.
