REI is opening its first store in NYC. Download the app and user your phone to open up unique outdoor experiences simply by scanning any of our specially designed posters. There are six scenes, each one corresponding to a specific poster. There are over 400 posters around the city, which serve as portals to six virtual scenes. Use the map functionality on the app to find the posters nearest you. Log on to Facebook and send a virtual backpack {link no longer active} to a friend.