We knew Snapchat has had questionable popularity lately, but a new report from Bloomberg suggests that its video traffic has skyrocketed higher than we could have imagined.
The social media channel reports that users are watching 10 billion videos a day, a rise from the eight billion that was reported in February. Snapchat recently reported this news to its investors, confirming its continued success in the social market.
This shouldn’t be a surprise, since a large number of users like to log in and create Stories for people to see, using a combination of quick video snippets and pictures to show the highlights of their day. A tremendous amount of these video views come from this feature alone.
Snapchat stated in its report that the app isn’t just about consuming content, but also creating and broadcasting more of it. Users have the option to immediately share videos with friends, choose where it disappears after viewing, or whether it should go into a Snapchat Story, which can be viewed by a wide audience for 24 hours.
Last February, CEO and founder Evan Spiegel confirmed that the app had more than 100 million daily users, who spent an average of 25 to 30 minutes a day using it, and 60 percent of them were creating custom Stories with photos and videos.
Although Facebook has similar numbers with its growing video business, keep in mind that Snapchat has a much smaller user base at the moment. In addition, Facebook measures its video based on auto-play and views counted after three seconds of viewing time, whereas Snapchat gauges its numbers based on when users start Snaps.
Regardless, these numbers continue to show Snapchat’s immense growth in the social media field, and it isn’t done yet.
