For the 2010-2011 fall/winter campaign, Oakley has launched a comic-book inspired section called the Legion of Oakley on their main website. Part of an integrated print and outdoor campaign, riders like Tanner Hall have been drawn into comic book heroes and an interactive story tells the story of their search for huge air. In part a collaboration with Fabian Monk Schlaga, the site simulates an iPad interface and allows the user to explore fictional peaks, learn more about the rides and browse their Signature Series gear. Chilling, moody and dramatic music completes the experience and a light interactive image for each rider provides detail of each piece of gear in action.