To promote HBO’s True Blood Season 3 DVD/Blu-Ray launch, an interactive website encourages the viewer to look closer and zoom in and find and discover clues. Each clue is relevant to season 3 and in order to win a change at the ‘Ultimate True Fan Experience’, fans must collect all 60 clues by the deadline of July 17. Prizes includes a 3-day trip for fans to take part in the True Blood fan experience, copies of the 3rd season DVD, a six-pack True Blood plastic bottle beverage and more.